From Thug to Tycoon
by Reed Sawyer
There is a HUGE injustice in this country. Young black males have a 46% unemployment rate...and it's not getting better anytime soon. Before we start protesting, let's examine how to reduce that unemployment statistic by at least one person...YOU.
If you are young, black, and male, your chances of being hired are very small. How can we change that? First, let's realize that a boss DOES NOT have to hire you. He will hire you IF and ONLY IF you make money for his company in excess of your costs. If you have potential liabilities that would cost him money, he would rather poke himself in the eye first.
So, what can you do?
Let's examine your assets, and your liabilities, and let's readjust them so that your liabilities are now assets. Can we do that?
Your anger: Anger is nothing more than badly focused energy. What makes you angry? Is it being poor? Ok, then let's make some money. Your anger, or energy, needs to be focused on things that put money into your pocket.
The easiest job to get is the one that nobody wants...sales. If you can sell, you can make as much money as you deserve. It is not about your hours, but about your production.
How can you increase your sales production?
1) Don't scare your customers. If you are going to talk to people on the phone, you have to be articulate, eloquent, and prepared. That means that if you have a heavy street accent, it might be time to take elocution and diction lessons so that you don't sound like a gangbanger. What are the best resources? Look to SNIROL.com for more information on our guaranteed speech performance tools to make you sound great.
2) Don't scare your customers. If you are going to meet people, you have to be dressed professionally. Baggy pants are out. Khakis are in.
3) Don't scare your customers. If you are going to meet people, you must be well groomed. Cover up your tattoos. Shave off your facial hair. (10% of all customers will be afraid of people with facial hair. 10% of people will be afraid of people with tattoos. 10% of people will be afraid of people that are bald. 10% of people will be afraid of people with gold teeth. 10% of people will be afraid of people with a thick accent. 10% of people will be afraid of people that make fast movements and use their hands in an aggressive manner. If 60% of the potential customers are afraid of you, you are working too hard. You have to ask yourself, what do you care about more? Looking like a gangster? Or making money.
Lose the flash, Grab the cash.
How else can you make money? Time management is an essential part of any entrepreneur/success process. Your goal is to be focused, without distractions, and plan your time so that when you are selling, you aren't losing sales. (All it takes to lose a sale is to have someone ask a question that you don't know the answer...and you don't know how to respond. By the way, the best way to handle that situation is to answer, "That's a great question! I don't hear that every day. In fact, it's the first time that anyone has asked that question. I compliment you on asking such an intelligent question. Let me research that and get back to you...in the meantime, are there any other questions that would stop you from going forward on this today? You know, why don't we move forward, for all of the obvious reasons. Please sign here."
by Reed Sawyer
There is a HUGE injustice in this country. Young black males have a 46% unemployment rate...and it's not getting better anytime soon. Before we start protesting, let's examine how to reduce that unemployment statistic by at least one person...YOU.
If you are young, black, and male, your chances of being hired are very small. How can we change that? First, let's realize that a boss DOES NOT have to hire you. He will hire you IF and ONLY IF you make money for his company in excess of your costs. If you have potential liabilities that would cost him money, he would rather poke himself in the eye first.
So, what can you do?
Let's examine your assets, and your liabilities, and let's readjust them so that your liabilities are now assets. Can we do that?
Your anger: Anger is nothing more than badly focused energy. What makes you angry? Is it being poor? Ok, then let's make some money. Your anger, or energy, needs to be focused on things that put money into your pocket.
The easiest job to get is the one that nobody wants...sales. If you can sell, you can make as much money as you deserve. It is not about your hours, but about your production.
How can you increase your sales production?
1) Don't scare your customers. If you are going to talk to people on the phone, you have to be articulate, eloquent, and prepared. That means that if you have a heavy street accent, it might be time to take elocution and diction lessons so that you don't sound like a gangbanger. What are the best resources? Look to SNIROL.com for more information on our guaranteed speech performance tools to make you sound great.
2) Don't scare your customers. If you are going to meet people, you have to be dressed professionally. Baggy pants are out. Khakis are in.
3) Don't scare your customers. If you are going to meet people, you must be well groomed. Cover up your tattoos. Shave off your facial hair. (10% of all customers will be afraid of people with facial hair. 10% of people will be afraid of people with tattoos. 10% of people will be afraid of people that are bald. 10% of people will be afraid of people with gold teeth. 10% of people will be afraid of people with a thick accent. 10% of people will be afraid of people that make fast movements and use their hands in an aggressive manner. If 60% of the potential customers are afraid of you, you are working too hard. You have to ask yourself, what do you care about more? Looking like a gangster? Or making money.
Lose the flash, Grab the cash.
How else can you make money? Time management is an essential part of any entrepreneur/success process. Your goal is to be focused, without distractions, and plan your time so that when you are selling, you aren't losing sales. (All it takes to lose a sale is to have someone ask a question that you don't know the answer...and you don't know how to respond. By the way, the best way to handle that situation is to answer, "That's a great question! I don't hear that every day. In fact, it's the first time that anyone has asked that question. I compliment you on asking such an intelligent question. Let me research that and get back to you...in the meantime, are there any other questions that would stop you from going forward on this today? You know, why don't we move forward, for all of the obvious reasons. Please sign here."
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